Can God make a rock so big that he cannot lift it?
What if someone becomes so callused (has a heart of stone) that no amount of forgiveness and love can penetrate it (lifts it up)?
If you are a passenger in a car, you go wherever the driver takes you. However, as a Driver, you choose the direction and speed you travel.
This is free will, God gives you the keys of your life. You choose what you want to do with your life. It is your life and your eternal future depends on your decisions. God will offer suggestions and opportunities to learn His ways, but what you do with your life is up to you.